MortgageOnlineBlog.Com

Mon, 21 Jan 2008 17:38:47 -0600

Owen Raun with Onlinemortgageblog.com interviews Glenn Houck, Co-Founder of LeadQual. Glenns company works with lenders and lead providers to scrub leads purchased by the lender. LeadQual calls the leads within 30 min (usually within 2 min actually) as a representative of the lender and makes initial contact with the consumer. If the consumer answers the initial questions from LeadQual per the lenders instructions the consumers get transferred to a waiting loan officer at that lender. I found LeadQual could make lead sources I have shied away more attractive to me. With LeadQual, loan officers would work with actual consumers that had passed our pre-set filter questions rather then spending time chasing bogus or less likely to close consumers. LeadQual has only been in existence 2 years and works in other internet based sales industries.

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