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I recently interviewed Jamie McDonald, CEO, and Ed Powell, VP Sales, co-founders of Sparkroom.Jamie and Ed discuss Sparkroom’s data analytics product and how it can benefit lenders in their lead buying decisions. Sparkroom rolled out in Dec 07 and currently has 4 lenders utilizing their system. Jamie’s background includes performance marketing work at Expedia. Ed helped create Sparkroom after spending time as a loan officer, then in marketing with Lendingtree and Getsmart as well as being in wholesale with Decision1. Sparkroom’s product helps owner/managers optimize their decisions in selecting lead providers and the types of leads they buy.
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