Payam is one of the originators of internet based lead generation. Starting with Autoweb in 1994, then moving to a Webvan model for dry cleaning and back to lead generation with Reply, he has experienced a great deal which he shares with us on this podcast. He explains Reply’s lead marketplace and lead exchange model and how leads enter and exit these systems. Although relatively new to the mortgage generation business Reply handles Auto, Special Financing and Real Estate leads currently and looks to expand across more categories.
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