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Payam is one of the originators of internet based lead generation. Starting with Autoweb in 1994, then moving to a Webvan model for dry cleaning and back to lead generation with Reply, he has experienced a great deal which he shares with us on this podcast. He explains Reply’s lead marketplace and lead exchange model […]

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1st in a series of talks with Leaders in the Lead Generation Industry Marc Diana has been in lead generation since the late 90’s.  He discusses his experiences and perspectives on our industry as well as Leadpoint’s unique business model and multiple sources and products. Marc also comments on what he feels makes for a […]

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RMC Vanguard Mortgage Corporation announced today the conclusion of the first “Lenderpalooza” event held in Houston, Texas. The objective of “Lenderpalooza 2008” was to create an informal atmosphere for the Leaders of On-line Mortgage Lenders to share ideas and best practices.
Topics discussed included maintaining profitability, technology improvements, sales, customer service and brainstorming with the goal […]

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I recently interviewed Jamie McDonald, CEO, and Ed Powell, VP Sales, co-founders of Sparkroom.Jamie and Ed discuss Sparkroom’s data analytics product and how it can benefit lenders in their lead buying decisions. Sparkroom rolled out in Dec 07 and currently has 4 lenders utilizing their system. Jamie’s background includes performance marketing work at […]

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Since the official launch of the Zillow Mortgage Marketplace our experience can still be best described as “positive.”  It’s an interesting “venue” for Lenders and Consumers to meet in a what amounts to  a  stress free environment.  To this point the Lender community seems to be policing itself fairly well.  While we have seen a […]

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Like trying to drink out of a firehose!
• Too many consumers! Lots of refinances.  Many at 80% ltv and below with apparently good credit and above.
• Decent responses thus far from consumers contacting us (slightly above 5%)
• Of those we had one that wanted to lock today and we are proceeding with an application.
 Some suggestions to Zillow:
• Automate the […]

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Matt Kelly and I are live on the Zillow Mortgage Marketplace.  We’ve got 5 others LO’s waiting for Zillow to approve them. 
Here are our first impressions.
• Seems to be a healthy amount of consumers requesting quotes so far.
• A bit cumbersome to navigate  – but that’s probably something we can get used to
• Will see if/when we get […]

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Consumers are much more aware of interest rate changes than they were when I first became a loan officer in 1993. 
Because of this increased awareness, our loan officers constantly have to answer the question “What if rates go down after I lock?” and “Rates are better today, can I get a better rate or am […]

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