MortgageOnlineBlog.Com

Our Chief Financial Officer, Matt Kiker recently attended the MBA Secondary Marketing Conference in Boston.  Below are his notes on a variety of subjects from the economy to secondary marketing and as well as the current challenges in our industry.
For the past three and a half days, I have been in Boston at the annual […]

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Once you get 3 or more people telling you how excited they are about something new I have to try it out. Twitter is just that “something new”. On this podcast Bill Rice gives us the who, what, when, where and why on using Twitter. Follow us on Twitter! Bill also […]

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As of this morning, RMC Vanguard Loan Officers have quoted 855 of the over 10,000 consumer loan requests on Zillow’s Mortgage Marketplace.  Of those quoted we have had contact with 3.27%. 
So, here is the good, bad and ugly and other suggestions:.
Good:
Lots of consumers are interested in receiving mortgage information
Bad:
They don’t seem to be quite as […]

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I recently interviewed Jamie McDonald, CEO, and Ed Powell, VP Sales, co-founders of Sparkroom.Jamie and Ed discuss Sparkroom’s data analytics product and how it can benefit lenders in their lead buying decisions. Sparkroom rolled out in Dec 07 and currently has 4 lenders utilizing their system. Jamie’s background includes performance marketing work at […]

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Since the official launch of the Zillow Mortgage Marketplace our experience can still be best described as “positive.”  It’s an interesting “venue” for Lenders and Consumers to meet in a what amounts to  a  stress free environment.  To this point the Lender community seems to be policing itself fairly well.  While we have seen a […]

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Whatever you did this weekend probably didn’t match the Federal Reserve Board of Governors: announced two initiatives designed to bolster market liquidity and promote orderly market functioning, and approved the JP Morgan – Bear Stearns deal. First, they authorized the Federal Reserve Bank of New York to create a lending facility to improve the ability […]

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Want to know which MSA’s will be “in the money” on the new limits?  I went to the NAR site – they have a listing of median sales prices for single family homes at http://www.realtor.org/Research.nsf/Pages/MetroPrice.  I pulled the excel spreadsheet and took the values for 4th quarter 2007.  I took that value and multiplied by […]

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Posted At : January 14, 2008 1:11 PM  I enjoyed Bill Rice’s article 10 Step Lead Buying Marketing Plan article posted on Leadcritic.com. Good stuff. I’d like to add a step we had to overcome to change from a small Realtor focused broker to what I will call a “mid sized multi state” lender.
That step is […]

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Posted At : January 16, 2008 5:32 PM 
I went to the Inman conference in NYC last week. My second. Since the first conference in Aug 07 we have:

Started a consumer facing and an industry facing blog
Have recorded and distributed 15 interview podcasts with industry leaders
Have grown my RSS reader list to around 25 various mortgage, […]

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Posted At : January 24, 2008 12:27 PM
Tuesday, Jan 23rd, the day of the surprise Fed rate cut, set a record for the most refinance leads received at Lendingtree in their history. Not sure as I write this but the next day may have topped the first. I imagine other lead aggregators saw similar results. […]

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